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Browsing by Author Gonzalez, J. (Jorge)
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Showing results 1 to 2 of 2
Issue Date
Title
Type
Author(s)
3-Apr-2018
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
Articulo
Guitart, I.A. (Ivan A.)
;
Gonzalez, J. (Jorge)
;
Stremersch, S. (Stefan)
2-Jul-2022
The value of context-specific studies for marketing
Articulo
Stremersch, S. (Stefan)
;
Gonzalez, J. (Jorge)
;
Valentí, A. (Albert)
;
Villanueva, J. (Julián)