http://hdl.handle.net/10171/7789 Wed, 22 May 2013 22:57:47 GMT 2013-05-22T22:57:47Z http://hdl.handle.net/10171/28118 Title: Analysis of values and communication of the responsible brands. Corporate brand strategies for sustainability Author(s) : Frutos-Torres, B. (Belinda) de; Sánchez-Valle, M. (María); Vázquez-Barrio, T. (Tamara) Abstract: This paper aims to examine the values reflected in Internet advertising. To achieve this, a content analysis which identifies the values reflected by advertisements on web sites targeting teenagers, has been performed. Analysis results show that the most frequent values are related to transgression, adventure, materialism, competitiveness and power. The study also reveals a relationship between the target audience and the type of values. Campaigns aimed at youth have a significant presence of transgression, adventure, materialism, power, competitiveness and personal success values, while campaigns aimed at both targets (adults and youth simultaneously) have a significant presence of normative values. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/28118 2011-12-31T23:00:00Z http://hdl.handle.net/10171/28117 Title: Analysis of the image of immigration in prime time television fiction Author(s) : Igartua, J.J. (Juan José); Barrios, I. (Isabel); Ortega, F. (Félix) Abstract: This article presents the results of a research study into the image of immigration as presented in television fiction, taking Cultivation Theory as a reference. Content analysis was performed on a representative sample of prime-time fictional programming broadcast in 2010 on six television channels. Results show that immigrant characters are under-represented and their construction is based on negative stereotypes. These results are discussed in relation to the role of television fiction in reducing prejudice. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/28117 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27967 Title: Análisis comparativo de la programación infantil y juvenil de La 2 de TVE y la RTP2 de Portugal Author(s) : Román, M. (Mercedes); Fernández, E. (Erika) Abstract: El artículo presenta la realidad de dos televisiones de servicio público en el ámbito europeo. Se investiga la programación de los dos segundos canales de España y Portugal. A través del estudio de la parrilla se comparan los principios por los que se rigen La 2 de Televisión Española y la segunda cadena de la Televisão Pública Portuguesa, la RTP2. El análisis se centra en los contenidos infantiles y juveniles. Los resultados encontrados demuestran que en ambos países se da preferencia al público infantil sobre el juvenil, con el que tienen una deuda pendiente en materia de compromiso y mejora Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27967 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27966 Title: Mapping Public Relations in Europe: Writing National Histories against the US Paradigm Author(s) : Rodríguez-Salcedo, N. (Natalia) Abstract: The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spain Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27966 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27965 Title: Sobre la experiencia laboral de los periodistas migrantes en un contexto de desregulación: entre la precariedad y la democratización del campo mediático Author(s) : Ferrández-Ferrer, A. (Alicia) Abstract: Este artículo pretende arrojar alguna luz sobre la tímida incorporación de periodistas de origen migrante en medios de comunicación españoles, analizando no solo las dificultades de acceso al empleo y las precarias condiciones laborales, sino también la lucha por alcanzar la visibilidad y el reconocimiento como profesionales de la comunicación. La inclusión de estos periodistas debe ser enmarcada en un contexto altamente desfavorable para el ejercicio de la profesión, caracterizada por una desregulación crónica. El estudio de la inclusión laboral de los periodistas migrantes permite ir más allá de la cuestión laboral para adentrarse en el debate sobre las posibilidades de desarrollo de una esfera pública que dé cuenta de la sociedad multicultural en que vivimos. Así, la cuestión de fondo que subyace en el análisis de las posibilidades de empleo para este colectivo es la democratización del campo mediático nacional. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27965 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27964 Title: Análisis de contenido de los cibermedios generalistas españoles. Características y adscripción temática de las noticias principales de portada Author(s) : Odriozola-Chéné, J. (Javier) Abstract: El objetivo de este artículo es describir la agenda temática de una serie de cibermedios españoles generalistas. Así, por medio de un análisis de contenido cuantitativo, se estudia qué temas son los más relevantes dentro de las principales noticias de portada de los medios analizados, en función de determinados aspectos: la autoría, el ámbito geográfico, las fuentes informativas o el desarrollo de las informaciones en la portada. Además, este trabajo permite establecer las características básicas de las noticias principales de portada. El artículo se enmarca dentro del proyecto del Ministerio de Ciencia e Innovación: “Evolución de los cibermedios españoles en el marco de la convergencia: análisis del mensaje” (CSO2009-13713-C05-04 –subprograma SOCI–). Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27964 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27963 Title: Research into the information referents of deaf signers Author(s) : Serrat, J. (Jordi); Fernández-Viader, M.P. (María de Pilar) Abstract: The Information society is bringing about an increase in the number of information referents for deaf signers (those who use sign language). With the aim of exploring the ways most commonly used by deaf people to find out about current affairs, this paper summarizes some quantitative research that was carried out involving 138 deaf people: 69 in Spain and 69 in the US. The work is complemented qualitatively by a focus group in Gallaudet University, Washington, using American Sign Language (ASL), and by observations from three lecture/ news presentations which took place in Barcelona in Catalan Sign Language (LSC). Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27963 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27962 Title: A vision of uses and gratifications applied to the study of Internet use by adolescents Author(s) : García-Jiménez, A. (Antonio); López-Ayala-López, M.C. (María Cruz); Gaona-Pisionero, C. (Carmen) Abstract: Based on uses and gratifications theory, the aim of this paper is to identify the reasons for using Internet among teenagers and to check different variables in order to predict types of uses. After conducting a representative survey applied to 397 high school students in Community of Madrid (Spain), Internet users’ gratifications and their relationships with variables related to adolescent characteristics, family context and time of online exposure are analyzed. The article concludes that daily use of Internet predicts higher consumption of communication and social relationships Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27962 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27961 Title: Internal pluralism in the governance of public service broadcasters in Spain and the role of social groups and professionals. The case of RTVE Author(s) : Fernández-Alonso, I. (Isabel); Fernández-Viso, A. (Ana) Abstract: This paper examines internal pluralism in the governance of public service broadcasters in Spain, a dimension of pluralism on which very little research has been done in this country. In particular, it analyses the role played by social groups and professionals in the management structures of Spanish public service broadcasters through their participation in the advisory councils and professional councils of such media. Because of its importance, the case of RTVE is discussed at length. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27961 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27960 Title: ARTE – problems of creating a European TV Intercultural aspects at micro, meso and macro level at the European Culture Channel Arte Author(s) : Rothenberger, L. (Liane) Abstract: In communication science, the question of Europeanisation as well as a theory of interculturalism and multilingualism in the broader context of a ‘European identity’ has long been raised and discussed. Furthermore, empirical research has been searching for adequate methods to find an answer to this question so as to indicate whether the EU media landscape is coming closer together or drifting further apart. The European Culture Channel Arte started broadcasting in 1992. Since then, German and French TV editors have learned from each other how to produce formats appropriate for recipients of both nationalities or even a European audience. This article discusses possible changes towards Europeanisation through rapprochement and convergency exemplified by the French-German culture magazine programme Metropolis as well as by a diachronic scrutiny of changes in Arte’s general programming structure. Organisational theory and intercultural media analysis at micro, meso and macro level are employed as theoretical foundation. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27960 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27958 Title: Corporate blogging in Spanish companies. Design and application of a quality index (ICB) Author(s) : Navarro-Ruiz, C. (Cristina); Humanes-Humanes, M.L. (María Luisa) Abstract: Blogs have strengthened its position as an online communication tool to increase the dialogue between organizations and their publics, and this thanks to their interactive capacity and easy use. Although blogs didn’t enjoy the popularity and swift penetration of social networks, Spanish companies are gradually incorporating this channel to their Public Relations plans. Thus, it becomes increasingly interesting to develop a quantitative index allowing determining the degree of compliance to excellence criteria. This paper aims to identify the main factors in order to value the quality of a corporate blog, describes the design of the evaluation index and, later, applies this index to study the corporate blogs of the main Spanish companies in order to unveil how they are exploiting its many advantages. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27958 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27957 Title: Identification of barriers and motivations in the circulation of audiovisual media contents in the Lusophone space: communication, interculturality, citizenship, and interactivity Author(s) : Ledo-Andión, M. (Margarita); Castelló-Mayo, E. (Enrique) Abstract: This research article analyses the main barriers and motivations in the understanding and acceptance of Galician audiovisual media products by a sample of consumers located in different areas of the Lusophone space, according to the new circulation and consumption modes of audiovisual products. To this end, we examined the influence of the cultural codifiers involved in the acceptance of audiovisual contents by certain communities which, despite of being geographically dispersed, share cultural identity elements. In addition, we analysed the role of formal and linguistic variables in the reception of audiovisual content. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27957 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27954 Title: Construcciones fílmicas de personajes históricos en el cine español (2000-2010) Author(s) : Sánchez-Noriega, J.L. (José Luis) Abstract: El cine de talante biográfico tiene un grupo de obras significativas en el cine español del nuevo siglo; el género adquiere una diversidad notable de formatos y tratamientos, lo que permite abundar en las estrategias narrativas de esta clase de no ficción. Junto al espectáculo y las vidas novelescas de personajes históricos más remotos hay homenajes a personajes públicos actuales y aproximaciones más complejas a creadores y pensadores, así como retratos familiares y miradas personales de cineastas. En algunos títulos se han elegido tipos con vidas extravagantes o protagonistas de sucesos dramáticos atractivos para la pantalla. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27954 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27950 Title: Narrating Civil Society: A New Theoretical Perspective on Journalistic Autonomy Author(s) : Luengo, M. (María) Abstract: To what extent is journalism autonomous from spheres of power in society? In journalism studies, it is widely accepted that political, economic, and professional interests constrain journalists and frustrate independent reporting. Drawing upon previous research on media independence, this article proposes a set of analytical categories to enrich and strengthen the theoretical argument for journalistic autonomy. The proposed categories are in line with Jeffrey Alexander’s cultural sociology. While interests inevitably influence journalists, from a cultural-sociological perspective any journalistic narrative can be interpreted as indicative of cultural values that transcend particular groups, sections, or parties. The categories proposed in this article are applied to media coverage of the 2004 Madrid bombing to illustrate the way in which media narratives that are strongly overshadowed by ideological power spheres may reflect autonomous cultural values that are common to all civil society. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27950 2011-12-31T23:00:00Z http://hdl.handle.net/10171/27883 Title: Ficciones de ideas: las columnas de opinión de Empar Moliner. Author(s) : Maestre-Brotons, A. (Antoni) Abstract: El objetivo de este artículo es investigar qué papel ejerce la ficción en las columnas, concretamente la práctica que, en el campo de los estudios literarios, se conoce como autoficción y que consiste en crear una personalidad ficticia con los mismos nombres y apellidos del autor. Por otro lado, analizaré el intercambio que se suele producir entre columnas y cuentos. Este estudio se basará en las columnas que la escritora Empar Moliner publica en el diario Avui. Ello permitirá comprobar el carácter experimental de este género y el valor persuasivo de la ficción cuando se usa con una finalidad argumentativa. Sat, 31 Dec 2011 23:00:00 GMT http://hdl.handle.net/10171/27883 2011-12-31T23:00:00Z