Dadun: New Directions in Media Strategy

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Please use this identifier to cite or link to this item: http://hdl.handle.net/10171/13821

Title:	New Directions in Media Strategy
Author(s) :	Pérez-Latre, F.J. (Francisco Javier)
Issue Date:	2005
Publisher:	ICFAI University Press
ISBN:	81-7881-569-9
Citation:	Hyderabad, India
Keywords:	Materias Investigacion::Comunicación
Abstract:	Análisis de nuevas tendencias y prácticas profesionales en la planificación de medios.
URI:	http://hdl.handle.net/10171/13821
Appears in Collections:	DA - Comunicación - Empresa Informativa - Artículos de Revista

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Media Planning, Concepts and Experiences.pdf		8,25 MB	Adobe PDF	View/Open

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