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Dadun > Depósito Académico > Facultad de Comunicación > Departamento de Empresa Informativa > DA - Comunicación - Empresa Informativa - Capítulos de Libros >

Advertising fragmentation
Authors: Pérez-Latre, F.J. (Francisco Javier)
Keywords: Materias Investigacion::Comunicación
Issue Date: 2008
Publisher: Media XXI
ISBN: 978-989-8143-06-8
Citation: The Changing Media Business Environment
Abstract
Article about the paradigm shift in advertising and how it changes the way traditional advertising worked.
Permanent link: http://hdl.handle.net/10171/13834
Appears in Collections:DA - Comunicación - Empresa Informativa - Capítulos de Libros

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