Dadun: Audiencia y publicidad en las revistas económicas internacionales

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Please use this identifier to cite or link to this item: http://hdl.handle.net/10171/13838

Title:	Audiencia y publicidad en las revistas económicas internacionales
Author(s) :	Pérez-Latre, F.J. (Francisco Javier)
Issue Date:	1999
Citation:	Trípodos
Keywords:	Materias Investigacion::Comunicación
Abstract:	International business magazines and dailies shape a market with unique relevance for advertising media planning. Their multinational scope, educational and income level, and reading time of their readers justify in-depth research about advertising expenditures in the field.
URI:	http://hdl.handle.net/10171/13838
Appears in Collections:	DA - Comunicación - Empresa Informativa - Capítulos de Libros

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File	Description	Size	Format
Tripodos 1999- Audiencias y publicidad, el poder del público.pdf		6,47 MB	Adobe PDF	View/Open

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