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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10171/20863
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| Title: | Buying, Licensing and Launching: Strategies to Defend Market Share in the Spanish Magazine Industry |
| Author(s) : | Artero, J.P. (Juan Pablo)
Pérez-Latre, F.J. (Francisco Javier)
Sánchez-Tabernero, A. (Alfonso) |
| Issue Date: | 2008 |
| Citation: | Artero, J.P.; Pérez-Latre, F.J. y Sánchez-Tabernero, A. (2008). “Buying, Licensing and Launching: Strategies to Defend Market Share in the Spanish Magazine Industry”. Journal of Spanish Language Media, 1, 168-183. |
| Keywords: | Materias Investigacion::Comunicación::Comunicación audiovisual
Mercados
Industrias
Revistas |
| URI: | http://hdl.handle.net/10171/20863 |
| Appears in Collections: | DA - Comunicación - Empresa Informativa - Artículos de Revista
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