Dadun/></a>
				</td>
				<td class= Dadun
   (New user)
Help  | Contact  |  Castellano English  
 

Dadun > Depósito Académico > Facultad de Comunicación > Departamento de Empresa Informativa > DA - Comunicación - Empresa Informativa - Comunicaciones a congresos, Conferencias... >

Digital strategies for innovation in media markets in crisis
Authors: Pérez-Latre, F.J. (Francisco Javier)
Keywords: Materias Investigacion::Comunicación
Empresa Informativa
Comunicación digital
Issue Date: 16-Feb-2012
Abstract
This theoretical narrative paper looks at best international practices, case studies and recent literature in media management, with the goal of improving company performance in the Spanish market, and could be useful to understand the impact and meaning of the digital transition in a global context. It tries to answer questions as the following: Are there ways to innovate in unstable conditions? Are digital scenarios going to kill traditional media? Are they opportunities or threats? What are the quality indicators that are sustainable along time? Can “old” media learn from digital players or social media? We look to relevant cases to draw some lessons and “takeaways” for managers in Spanish media and entertainment companies.
Permanent link: http://hdl.handle.net/10171/20894
Appears in Collections:DA - Comunicación - Empresa Informativa - Comunicaciones a congresos, Conferencias...

Files in This Item:
File:  Digital strategies for innovation in media markets in crisis.pdf
Description:  Comunicación al Congreso de la European Media Management Association, Budapest, 10-12 de febrero de 2012
Size:  87,61 kB
Format:  Adobe PDF
 View / Open 

Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.