Dadun: The Future of Media Companies: Strategies for an Unpredictable World

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Please use this identifier to cite or link to this item: http://hdl.handle.net/10171/21238

Title:	The Future of Media Companies: Strategies for an Unpredictable World
Author(s) :	Sánchez-Tabernero, A. (Alfonso)
Issue Date:	2004
Citation:	Sánchez-Tabernero, A. (2004). "The Future of Media Companies: Strategies for an Unpredictable World". JIBS Research Report Series, 2, 19-34
Keywords:	Media Companies Media Market Strategies
URI:	http://hdl.handle.net/10171/21238
Appears in Collections:	DA - Comunicación - Empresa Informativa - Artículos de Revista

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Strategic responses to media market changes.pdf		7,34 MB	Adobe PDF	View/Open

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