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Dadun > Depósito Académico > Facultad de Comunicación > Departamento de Empresa Informativa > DA - Comunicación - Empresa Informativa - Capítulos de Libros >

Advertising fragmentation: the beginning of a new paradigm?
Authors: Pérez-Latre, F.J. (Francisco Javier)
Keywords: Advertising
Media fragmentation
Media
Issue Date: 2009
Publisher: Routledge
ISBN: 0-415-42312-0
Citation: Pérez-Latre, F.J. (2009). "Advertising fragmentation: the beginning of a new paradigm?”. En H. Powell, et al., The Advertising Handbook (pp. 34-45). London: Routledge.
Permanent link: http://hdl.handle.net/10171/21408
Appears in Collections:DA - Comunicación - Empresa Informativa - Capítulos de Libros

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