The Role of the Media Agenda in a Context of Political Polarization

Abstract

This article addresses the role of the media agenda in the context of political polarization that has predominated in Spain over the last decade. Starting from a first hypothesis regarding the relationship between political polarization and the median voter, the article focuses not only on the ability of the media to impose and manage a specific thematic agenda, obsessively concentrated on terrorism, but also to make the government responsible for the subjects on the agenda, as can be seen from the dominant framing of terrorism:“weakness and concession”.