The impact of attitudes towards influencers amongst millennial fashion

Sadaba-Garraza, T. (Teresa); Guercini, S. (Simone); San-Miguel-Arregui, P. (Patricia)

Authors:

Sadaba-Garraza, T. (Teresa)

Guercini, S. (Simone)

San-Miguel-Arregui, P. (Patricia)

Keywords:

Buying behavior
Fashion
Millennials
Opinion leaders
Influencer

Issue Date:

2018

ISSN:

1424-4896

Note:

This work is licensed under the “Creative Commons Attribution – NonCommercial – NoDerivatives 4.0 International” license (CC BY-NC-ND 4.0).

Citation:

Sádaba-Garraza, M. (María Teresa); Simone Guercini; San Miguel-Arregui, P. (Patricia). "The impact of attitudes towards influencers amongst millennial fashion". Studies in communication sciences. 18 (2), 2018, 439 - 460

URI:

https://hdl.handle.net/10171/57759

DOI:

10.24434/j.scoms.2018.02.016

Appears in Collections:

DA - ISEM - Artículos de revista

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