Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | Rodríguez-Salcedo, N. (Natalia) | - |
dc.creator | Gómez-Baceiredo, B. (Beatriz) | - |
dc.date.accessioned | 2024-02-09T08:25:24Z | - |
dc.date.available | 2024-02-09T08:25:24Z | - |
dc.date.issued | 2017-01-20 | - |
dc.identifier.citation | Rodríguez-Salcedo, N. (Natalia); Gómez-Baceiredo, B. (Beatriz). "A herstory of public relations: Teresa Dorn, from Scott Cutlip to Burson-Marsteller Europe (1974–1995)". Journal of Public Relations Research. 29 (1), 2017-01-20, 16 - 37 | es_ES |
dc.identifier.uri | https://hdl.handle.net/10171/68946 | - |
dc.description.abstract | This research concentrates on Teresa Dorn’s contributions to the history/herstory of public relations through the analysis of her first 20 years in the profession, 15 of which were devoted to making Burson-Marsteller a prominent multinational company in Spain and Europe. The study explores the process of how Burson-Marsteller became one of the top consultancies in a country with a newly established democracy through the report of a life history. This methodology leads to a better understanding of when, why, and how the first international consultancy was settled in Spain and succeeded under the guidance of an American female practitioner. | es_ES |
dc.format.extent | 16-37 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Taylor & Francis | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.subject | Burson-Marsteller | es_ES |
dc.subject | Life history | es_ES |
dc.subject | Public relations history | es_ES |
dc.subject | Teresa Dorn | es_ES |
dc.subject | Spain | es_ES |
dc.title | A herstory of public relations: Teresa Dorn, from Scott Cutlip to Burson-Marsteller Europe (1974–1995) | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://www.tandfonline.com/doi/full/10.1080/1062726X.2016.1271983 | es_ES |
dc.publisher.place | United States | es_ES |
dc.identifier.doi | 10.1080/1062726X.2016.1271983 | - |
dadun.citation.endingPage | 37 | es_ES |
dadun.citation.number | 1 | es_ES |
dadun.citation.publicationName | Journal of Public Relations Research | es_ES |
dadun.citation.startingPage | 16 | es_ES |
dadun.citation.volume | 29 | es_ES |
Files in This Item:
Statistics and impact
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.