Design to learn: customizing services when the future matters
Keywords:
Service customization
Customer learning
Customer lifetime value
Dynamic programming
Publisher:
Sociedade brasileira de pesquisa operacional
Editorial note:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Citation:
Ariely, D. (Dan); Bitran, G. (Gabriel); Rocha-e-Oliveira, P. (Paulo). "Design to learn: customizing services when the future matters". Pesquisa operacional. 33 (1), 2013-04, 37 - 61
Statistics and impact
0 citas en
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.